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Re – Consultation on Strategic IP Management and Exploitation

“…… Services have been provided to us by Roy Fuscone, director of Marketing Aids, and

he has helped us in the following ways:

  • Providing professional knowledge across the types of IP a business needs to pay attention to and auditing our IP
  • Bringing to bear his ability to understand/relate to the ‘technology space’
  • Liaising with our external professional advisers and IP service suppliers to ensure we protect our interests
  • Providing clarity of reporting/explaining to our directors about IP and related matters
  • Provided a costed ‘road map’ for our future IP strategy
  • Making recommendations on the integration of IP with marketing and financial planning, for our business plans
  • Making inputs to discussions with potential funders to help us build our case for attracting investment.
  • I would have no hesitation in recommending Roy Fuscone’s services to another company.”

P Hames
Managing Director
The Business Software Centre


Re – IP Research and Technology Transfer

“……. referee for Roy Fuscone whom I knew as a colleague on the Economic and Social
Science Research Council (ESRC) funded research project on Intellectual Property, at
Loughborough University ……… I became acting principal investigator for this project
………. Roy Fuscone was one of the consultants to the project. He carried out his
contractual duties in exemplary fashion and provided valuable help to the research
team especially the younger and less experienced members. Roy Fuscone displayed
wide knowledge of the intellectual property industry in the UK and made a valuable
contribution to the project.”

Tom Weyman-Jones
Professor of Industrial Economics
Loughborough University


Re – Marketing Development

During my time with ESL as Technical Director we used Roy Fuscone’s services to support in creating and implementing our marketing strategy around the inspection focused software products we developed for public sector.

He advised us on, and then helped us to implement:

  • Market Mapping
  • Brand Identity
  • Presentation Material
  • Product Range Development
  • Marketing Collateral
  • JV and Agency contract development

Roy’s work was thorough, professional and effective. I would recommend Roy’s services to other businesses and hope to work with him again.